The $toryteller — Newsletter Back Issues
Past issues of David Garfinkel's newsletter on persuasive storytelling. Want new issues in your inbox? Join The $toryteller.
One-sentence fix for a failing pitch
May 30, 2025
Reader, Sometimes all it takes to turn a pitch into a winner… is a tiny story. Not some big dramatic tale with surprising plot twists and huge emotional…
What’s more powerful than features OR benefits
May 23, 2025
When my friend Harold switched careers and got into sales, I kept hearing the same thing from him over and over: “I can never get that second…
The perfect place for your story.
May 19, 2025
There’s a secret weapon most salespeople miss: It’s WHERE in your pitch you place your most powerful story. Look, I’m all for starting a pitch with a…
The empathy gap trap
May 2, 2025
Hey, Let’s talk about something that trips up even seasoned copywriters: The empathy gap trap. A lot of times, copywriters try to show empathy by talking…
What your prospect fears
April 26, 2025
Hey, There’s a hidden fear that quietly kills more sales than you'd think… And most people never even say a word about it. It’s this: 👉 “I'm worried I…
Make it memorable
April 4, 2025
Sometimes, stats and facts are exactly what you need to drive your point home. But data can end up being really boring. So how do you present that…
The Magic Mirror
March 28, 2025
What happens when your story mirrors the pressures faced by your prospect? Especially when the words you choose are descriptions that resonate deeply with…
How Long Should Your Story Be?
March 21, 2025
Hey Reader, Every time you’re trying to persuade someone ask yourself: How long should my story be? Or better yet, “how long is just right?” Because the…
Business Owner Raves Over The Persuasion Story Code
April 27, 2024
A business owner review of The Persuasion Story Code.…
It’s Easy To Avoid This HUGE Marketing Mistake
April 11, 2024
Hi, David here. I know it’s been a while, but I wanted to get back in touch with you. And I've got a question for you: Do you know what’s one of the…
Show Me Your Empathy
November 9, 2023
How do you get a prospect to know quickly, at a cellular level, that you’re in tune with how they’re feeling—and that you’re on their side? One of the…
Micro $tories Lesson #2: Credibility-Building $tories
September 23, 2023
Hey, In the last email, we dove deep into the world of social pressure Micro $tories. Well, as I promised, today we’re going to cover something equally…
Micro $tories Lesson #1: $tories About Social Pressure
September 14, 2023
Hey, Last time, I gave you a hint about what we’re going to be doing with Micro $tories in this short email course. You know, powerful little narratives…
Announcing Micro $tories Email Course
September 11, 2023
Hey, These days, change is happening at a pace that can make your head spin. The tempo of life, especially with phones and social media, has really sped…