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Sometimes, stats and facts are exactly what you need to drive your point home. So how do you present that information without putting your audience to sleep? Jake Hoffman and Dan Goldstein—two researchers over at Microsoft—spent years banging their heads against that problem… Until they finally stumbled on a trick so simple, you might wonder why you didn’t think of it yourself. Instead of just saying “Pakistan covers 340,000 square miles,” they added a simple comparison: 👉 “About the size of two Californias.” Then, they circled back a few weeks later to see what people actually remembered. Turns out—when they added what I like to call micro-stories (like “Pakistan = two Californias”)—people recalled the data way better than when the same numbers were presented without any imagery. Why? Because these micro-stories do something almost magical: They take cold, hard, forgettable facts… And turn them into something your brain can see. Like this: If I tell you Mount Everest is 29,029 feet high… you’d probably go, “Yeah? So?” But if I say add, Now it clicks. See, numbers on their own? Kinda dry. Kinda forgettable. But when you attach them to everyday stuff—in a quick little story—they come alive. Because our brains are wired to remember stories… not random facts. So if you want your message to stick, here are 3 tips to use micro-stories to make it happen: 1. Create Relatable Comparisons: 2. Keep It Simple: Don’t merely say, “our platform streamlines operations like a multi-threaded processor.” Instead, also say: 👉 “It’s like cloning your best employee—minus the salary.” 3. Paint a Picture: Bottom line? Next time you’re tossing out a stat or a fact—frame it with it in a mini story. And your prospect will go from “huh?” to *“ohhh, now I get it” And when your message clicks? So does the sale. Till next week, David |