For over thirty years, David Garfinkel has been deep in the trenches of persuasion, working out the knots and nuances of techniques that many just scribble about in theory.

Sure, he's got a few bestsellers under his belt on the subject, but it's the reputation, the word-of-mouth acclaim that truly sets him apart. A lot of people call him one of the top persuasion teachers of this era. 

Behind the scenes, he's been the coach in the corner for many renowned speakers, marketers, business owners and writers. Their ace up the sleeve? David himself.

In his book, The Persuasion Story Code, David draws a line in the sand. On one side, you have traditional stories – they're good, they entertain, they pull at heartstrings. 

But then you've got "$tories." These are the tight, impactful narratives that don't just make you feel, but drive you to act, to buy, to be convinced.

It's the difference between a binge-worthy TV saga and a pitch that seals the deal before you even realize you're nodding along. He's not spinning yarns here — he's crafted the blueprint to get you exactly what you're after.