By Gordon, co-founder, ClickBoost.co.uk | Apr 26, 2024

If you are a copywriter, you need to get it. If you work in sales, you really need to get it. If you own a digital agency, don't get it because I like having an advantage over you. 😉

By Annalise | November 7, 2023

Storytellers have long used a variety of techniques to grab listeners’ attention, but few have ever investigated the principles of persuasive storytelling with the same depth as David Garfinkel in his seminal book, “The Persuasion Story Code: The Magic of Conversational Storytelling.” Stories are still a powerful way to enthrall, motivate, and most importantly, persuade in a world where content is abundant, ranging from blog posts to videos. However, not every story is made equal. 

By Annalise | October 27, 2023

I am so excited to introduce you to my Author Spotlight of the week this week. David Garfinkel is the bestselling author of The Persuasion Story Code and Breakthrough Copywriting. His work has been featured in The Wall Street Journal, Forbes, Entrepreneur, and more. Over his 40-plus-year career as a coach, consultant and copywriter, David has helped companies ranging from IBM to small businesses increase revenues by tens of millions of dollars through effective...