Ari Nersisian

Reader, Sometimes all it takes to turn a pitch into a winner… is a tiny story. Not some big dramatic tale with surprising plot twists and huge emotional arcs. Just a quick, relatable moment that taps into what your reader is already feeling. And often, it’s just one sentence. One simple transformation. For example— Let’s say you’re selling a financial coaching program. You’ve laid out all the benefits— How it helps people budget better, get out of debt, start saving, and finally feel in…

When my friend Harold switched careers and got into sales, I kept hearing the same thing from him over and over: “I can never get that second appointment.” It didn’t take us long to figure out the problem. And it was really a very simple problem, too. His prospects didn’t feel like he understood them. He was polite, sure. Friendly, too. And Harold was a reasonably good listener. But even so, he didn’t come across as someone who got what mattered to them. So we worked together to make a shift….

There’s a secret weapon most salespeople miss: It’s WHERE in your pitch you place your most powerful story. Look, I’m all for starting a pitch with a bang. A story that grabs ’em by the lapels and says, “Hey, this is important to YOU! So listen up.” And yeah, sprinkling stories throughout your pitch? Of course. Because stories can keep things moving, make your message relatable, and turn what could have been boring into something they really care about. But the real magic? It’s in the finale….

Hey, Let’s talk about something that trips up even seasoned copywriters: The empathy gap trap. A lot of times, copywriters try to show empathy by talking about the buyer’s biggest problem. Sounds good in theory, right? But here’s the catch: they often assume how the buyer feels instead of actually finding out. And that assumption? It’s dangerous. Because different buyers experience the same challenge in totally different ways. What feels like a disaster to one group might just be “meh” to…

Hey, There’s a hidden fear that quietly kills more sales than you’d think… And most people never even say a word about it. It’s this: 👉 “I’m worried I won’t know how to use it.” People find this embarrassing to admit to a salesperson. So more often than not, they just keep it to themselves. Now, a lot of copywriters don’t even realize it’s a real worry. But it’s something that can keep you from getting the sale. Luckily, you can wipe this problem out with one simple move: Tell a story that…

Sometimes, stats and facts are exactly what you need to drive your point home.But data can end up being really boring. So how do you present that information without putting your audience to sleep? Jake Hoffman and Dan Goldstein—two researchers over at Microsoft—spent years banging their heads against that problem… Until they finally stumbled on a trick so simple, you might wonder why you didn’t think of it yourself. Instead of just saying “Pakistan covers 340,000 square miles,” they added a…

What happens when your story mirrors the pressures faced by your prospect? Especially when the words you choose are descriptions that resonate deeply with what your prospect’s feeling. Some pretty amazing stuff — like a click of a lock as you turn the key. The moment they feel understood, their defenses drop. And they lean in, eager to hear what you’ve got to offer. Check this out. Let’s say you sell a course to marketers and business owners about upping the ROI they get from their ads. Now,…

Hey Reader, Every time you’re trying to persuade someone ask yourself: How long should my story be? Or better yet, “how long is just right?” Because the way the story unfolds is what makes or breaks its persuasive power. A story that’s too short may feel flat—missing the depth, detail, and emotion that make it stick. But stretch it out too long, and you risk losing them. Their mind drifts, their eyes glaze over—and your pitch fades into background noise. So, what’s the sweet spot? A good way…