Join My Newsletter: "The $toryteller"
Hey there, it's David Garfinkel. On this page, you can opt-in to my newsletter aptly titled "The $toryteller." Sign up if you'd like to discover the art and science of persuasive storytelling — a craft yours truly has been honing, chiseling and fine tuning for more than three decades.
Here's the thing: I don't stick to a rigid newsletter schedule. Instead, I put quality over quantity. That means I'll only be in your inbox when I have a $torytelling strategy, tactic, tip or a case study that's genuinely worth your time. Sometimes that's once a week. Sometimes — twice. I doubt you'll ever be hearing from me more often than that. And sometimes, I might even go off the radar for entire weeks.
But you can be sure that whenever I hit that send button, it's because I've got something valuable to share. A distilled piece of $torytelling wisdom that will help you subtly and masterfully change minds. And, of course, help you elicit actions you want others to take.
No fluff, just actionable insights. Why reach out otherwise? Leave your first name and email address in the opt-in box and click on the blue button that says, TRY IT NOW. That's it. You're in.
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Here Are Some Of The Past Issues Of My Newsletter:
One-sentence fix for a failing pitch
Reader, Sometimes all it takes to turn a pitch into a winner… is a tiny story. Not some big dramatic tale with surprising plot twists and huge emotional arcs. Just a quick, relatable moment that taps into what your reader is already feeling. And often, it’s just one
What’s more powerful than features OR benefits
When my friend Harold switched careers and got into sales, I kept hearing the same thing from him over and over: “I can never get that second appointment.” It didn’t take us long to figure out the problem. And it was really a very simple problem, too. His
The perfect place for your story.
There’s a secret weapon most salespeople miss: It’s WHERE in your pitch you place your most powerful story. Look, I’m all for starting a pitch with a bang. A story that grabs ’em by the lapels and says, “Hey, this is important to YOU! So listen up.” And
The empathy gap trap
Hey, Let’s talk about something that trips up even seasoned copywriters: The empathy gap trap. A lot of times, copywriters try to show empathy by talking about the buyer’s biggest problem. Sounds good in theory, right? But here’s the catch: they often assume how the buyer feels instead
What your prospect fears
Hey, There’s a hidden fear that quietly kills more sales than you’d think… And most people never even say a word about it. It’s this: 👉 “I’m worried I won’t know how to use it.” People find this embarrassing to admit to a salesperson. So more often than
Make it memorable
Sometimes, stats and facts are exactly what you need to drive your point home.But data can end up being really boring. So how do you present that information without putting your audience to sleep? Jake Hoffman and Dan Goldstein—two researchers over at Microsoft—spent years banging their heads against
the magic mirror
What happens when your story mirrors the pressures faced by your prospect? Especially when the words you choose are descriptions that resonate deeply with what your prospect’s feeling. Some pretty amazing stuff — like a click of a lock as you turn the key. The moment they feel