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Hey, There’s a hidden fear that quietly kills more sales than you’d think… And most people never even say a word about it. It’s this: 👉 “I’m worried I won’t know how to use it.” People find this embarrassing to admit to a salesperson. So more often than not, they just keep it to themselves. Now, a lot of copywriters don’t even realize it’s a real worry. But it’s something that can keep you from getting the sale. Luckily, you can wipe this problem out with one simple move: Tell a story that shows how someone else discovered how to use your product—and how it turned out to be way easier than they expected! Like this: “Teresa just got a new digital camera. She was excited when it arrived but quickly overwhelmed by all the buttons and settings. But once she spent 10 minutes on a few basics like changing modes, adjusting focus, and reviewing photos, she realized it was actually a piece of cake to use. And the same day, she started taking great pictures. Now Teresa loves showing off her professional-looking shots.” Notice something? This wasn’t some boring, technical deep-dive manual. Not even close. It just covered a few basics—which, honestly, is all 95% of the buyers of this camera will ever need anyway. And that’s the key. When you’re putting together a story like this, you don’t need to show someone becoming a master or an expert. You just need to show them having fun… getting value… and seeing results in a matter of minutes (or however fast is reasonably possible). A simple story like this knocks out the “I won’t know how” objection—without ever needing to spell it out. Worth remembering next time you sit down to write. 😉 Till next week, David |