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Reader, Sometimes all it takes to turn a pitch into a winner… is a tiny story. Not some big dramatic tale with surprising plot twists and huge emotional arcs. Just a quick, relatable moment that taps into what your reader is already feeling. And often, it’s just one sentence. One simple transformation. For example— Let’s say you’re selling a financial coaching program. You’ve laid out all the benefits— How it helps people budget better, get out of debt, start saving, and finally feel in control of their money. The benefits are obvious. The logic is sound. And yet… Something’s not connecting with your audience. They skim, shrug, and move on without buying. So you slip in a tiny story. Like: Jill was drowning in debt—credit cards maxed, constant anxiety, sleepless nights… until she joined a financial program that helped her take control, wipe out what she owed, and finally feel peace for the first time in years.
And suddenly, your offer becomes something more than just features and benefits. It speaks directly to their situation—and shows them the outcome they crave. Or let’s say you’re promoting a guided mountain biking adventure. Instead of explaining how experienced and supportive the biking instructor is… You could say: Roger was seconds from backing out—but then his instructor told him about another first-timer who pushed through the same fear and came back glowing, saying he’d never felt more alive.
That’s vivid. That’s felt. Instead of detailing how your baby product was tested and certified… You could say: On the edge of burnout, Alicia tried one last swaddling technique—when her baby finally slept, she just stood there, stunned… and cried with relief.
These stories are short. Casual. Real. But they work—because they let your reader see themselves in the outcome. They show what’s possible, instead of just telling. So next time your pitch feels a little “meh”… Don’t double down on bullet points. Slip in a story. Even a tiny one can do the heavy lifting. Till next week, David |