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There’s a secret weapon most salespeople miss: It’s WHERE in your pitch you place your most powerful story. Look, I’m all for starting a pitch with a bang. A story that grabs ’em by the lapels and says, “Hey, this is important to YOU! So listen up.” And yeah, sprinkling stories throughout your pitch? Of course. Because stories can keep things moving, make your message relatable, and turn what could have been boring into something they really care about. But the real magic? It’s in the finale. See, people remember the first and last things you say, more than anything else. So picture this: I’m pitching my story coaching services. I’ve laid out the benefits, shown you how storytelling can transform your business… and then, out of nowhere, BAM! I drop a story about a client—someone just like you. A person who learned to weave stories seamlessly into their sales calls, their emails, even their presentations. They got so good at it, it wasn’t just a trick—it became a superpower. Years later, they’re still out there, closing deals and making connections. All because they know how to make their message unforgettable. That’s a story that gets your attention! And whether you said yes or no, you’d remember that story for a l-o-o-o-ng time. In fact, you’d probably wonder if you shouldn’t learn the same skills yourself. That’s the power of a perfectly placed story. Till next week, David |